色計流量密碼：向全球頂尖設計人學配色，不怕提案沒靈感

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色計流量密碼：向全球頂尖設計人學配色，不怕提案沒靈感
It’s a Match! Creating Color Palettes in Design

　　配色不能光好看，重點在配出大家願意買單的好色組合。
　　與其東翻西找、苦惱哪種顏色組起來搭不搭，從人氣成功案例學攻略最快！

　　■有配色需求的人都要有的好配說明書
　　不是只有設計創作才需要知道怎麼配色，商品開發、廣告包裝、市場行銷工作者，只要有用色需求，都該清楚要知道色彩搭配成功關鍵。

　　全球近百件頂尖設計人創作，涵括產品包裝、品牌識別、活動海報視覺、策展規劃、裝幀設計、時裝配件、廣告、網頁設計等各領域，一次掌握當今流行顏色組合，看著看著～～就找到最佳配色。

　　■10分鐘快學熟悉基礎色彩概論
　　從基本的12色輪到色相、屬性與色彩組合延伸，捨去長篇大論，用淺顯易懂文字搭配圖像解說，快速入門當今流行色彩搭配原理。

　　配色學習之外，一針見血點出色彩心理學如何左右選色，哪種配法帶來最佳經濟效益。

　　■一眼就知夯不夯的色盤組合推薦
　　不同配色各有目的考量，使用領域大不同，工業產品愛用黑，食品設計少用不會勾起食慾的藍色系，冥想抒發情緒卻愛藍綠配…

　　輕鬆學會六大配色使用與禁忌，從暖色、冷色、互補、相近色到對比、多色組合色盤，360種色彩變化組合，輕鬆掌握誰跟誰速配不速配，不用擔心選色遇魔咒。

　　（原書《色計：極上配色關鍵技術》封面修訂版）目錄●    006前言
 
●    009配色入門
■    色輪
■    色彩模式
■    顏色的屬性
■    色彩組合
■    色彩心理學
 
●    017暖色配色
■    色彩組合
▶      Tudo é tangente
▶      Caudal
▶      Souk
▶      Théâtre de Quat’Sous
▶      CSPG (Center for the Study of Political Graphics)
▶      Branding—Passages Insolites 2017
▶      Chiko Traditional Essence of Chicken
▶      Know Your Meats Well
▶      Goldsmiths, University of London—Campaign Identity
▶      Éditor Fa
▶      Viva España
▶      Works in Progress CalArts Graphic Design Program Show
 
●    045冷色配色
■    色彩組合
▶      Immersive Tech Summit | Branding | Identity Design
▶      I CITY THINK TANK
▶      DeCordova Garden Museum Rebranding
▶      Go Cup
▶      Holystone Recruitment 2018
▶      Visual Identity of DiaTipo RS 2016
▶      Dentcare
▶      THE AMBIGUOUS PRESENT—Taiwan Tech Design Week 2017
▶      GOOD FORTUNE FACTORY
▶      The Playlist Co.
▶      Association of Hungarian Photographers, Identity & Web
 
●    077對比色配色
■    色彩組合
▶      Nike Le Quartier
▶      Gamecores 8th Anniversary
▶      HOLNAP / TOMORROW—Poster Book
▶      15th KTR Competition (Polish Creativity Festival)
▶      Varvet
▶      Personal Identity—Business Cards
▶      Prosail—Branding for Sailing Competition
▶      MAT—First Modern and Contemporary Art Auction
▶      Prólogo, café literario
▶      Land & Sea
▶      Übergood Festival
▶      H&M LOVES MUSIC—Communication Design
▶      De Young Museum Identity (Fictional)
▶      TED x Ningbo City Live
▶      Co. Means Coffee identity
▶      25.08.68
▶      2018 Shenzhen Design Week
▶      Budapest Central European Fashion Week Identiy
 
●    119互補色配色
■    色彩組合
▶      Hardy Smoked Masterpieces
▶      BIZARRO (Poster Series)
▶      ZINEZŐ 2—Design Periodical
▶      Libera Room
▶      Recyclette
▶      Opening Ceremony of Patane Library
▶      Jeu, Sept & Femmes
▶      Season’s Greetings
▶      Ajuntament BCN—Nadal
▶      Spot Music Festival—Rebranding
▶      Glasgow International 2018
▶      MANIKURNYA
▶      Barcelona Jewish Film Festival 2017
▶      Fresh Air Festival
▶      Dom Toma
▶      Taste of the Upper West Side
▶      Un Posto A Base
 
●    159相近色配色
■    色彩組合
▶      The Civic
▶      Gaia
▶      Printaly—the Art of Print
▶      Civilización 001
▶      Aftermath Catalonia in Venice
▶      Big Draw
▶      Veranda
▶      DIA D—Identity Design
▶      SPAM—festival de publicidad y debate
▶      Beyond the Scenery—2018 OCT-LOFT Public Art Exhibition
▶      Neusteller
 
●    185多色配色
■    色彩組合
▶      Andorra Kids’ Film Festival
▶      Beauty Point Week
▶      Modern Recreation (ModRec)
▶      Università Vanvitelli—Brand Identity
▶      JSC: Visual Identity
▶      Skapa drömmar—forma platser
▶      Calidoscopi Cultural
▶      Maka
▶      Visual Identity for the Jewish Culture Days Berlin
▶      Looks of Tela Ann (LoTA)
▶      Motiv Winery
▶      Architects Eat
▶      Hiture Furniture—Brand Identity
▶      Women’s Music Event
▶      The Moving Point
▶      Forum Nastavnik
▶      Jake & Dinos Chapman—In the Realm of the Senseless
▶      Oxford University Press—Visual Identity
▶      TAAALKS
▶      Barcelona’s Buildings and Homes Rehabilitation Financial Aid
▶      Barcelona Jewish Film Festival 2018
▶      VERZHEN
 
233索引
240致謝
 
书名简译:色计流量密码：向全球顶尖设计人学配色，不怕提案没灵感