Description
色計流量密碼:向全球頂尖設計人學配色,不怕提案沒靈感
It’s a Match! Creating Color Palettes in Design
等於拿捏住設計大獲好評關鍵
隨翻即用的配色指南
配色不能光好看,重點在配出大家願意買單的好色組合。
與其東翻西找、苦惱哪種顏色組起來搭不搭,從人氣成功案例學攻略最快!
■有配色需求的人都要有的好配說明書
不是只有設計創作才需要知道怎麼配色,商品開發、廣告包裝、市場行銷工作者,只要有用色需求,都該清楚要知道色彩搭配成功關鍵。
全球近百件頂尖設計人創作,涵括產品包裝、品牌識別、活動海報視覺、策展規劃、裝幀設計、時裝配件、廣告、網頁設計等各領域,一次掌握當今流行顏色組合,看著看著~~就找到最佳配色。
■10分鐘快學熟悉基礎色彩概論
從基本的12色輪到色相、屬性與色彩組合延伸,捨去長篇大論,用淺顯易懂文字搭配圖像解說,快速入門當今流行色彩搭配原理。
配色學習之外,一針見血點出色彩心理學如何左右選色,哪種配法帶來最佳經濟效益。
■一眼就知夯不夯的色盤組合推薦
不同配色各有目的考量,使用領域大不同,工業產品愛用黑,食品設計少用不會勾起食慾的藍色系,冥想抒發情緒卻愛藍綠配…
輕鬆學會六大配色使用與禁忌,從暖色、冷色、互補、相近色到對比、多色組合色盤,360種色彩變化組合,輕鬆掌握誰跟誰速配不速配,不用擔心選色遇魔咒。
(原書《色計:極上配色關鍵技術》封面修訂版)目錄● 006前言
● 009配色入門
■ 色輪
■ 色彩模式
■ 顏色的屬性
■ 色彩組合
■ 色彩心理學
● 017暖色配色
■ 色彩組合
▶ Tudo é tangente
▶ Caudal
▶ Souk
▶ Théâtre de Quat’Sous
▶ CSPG (Center for the Study of Political Graphics)
▶ Branding—Passages Insolites 2017
▶ Chiko Traditional Essence of Chicken
▶ Know Your Meats Well
▶ Goldsmiths, University of London—Campaign Identity
▶ Éditor Fa
▶ Viva España
▶ Works in Progress CalArts Graphic Design Program Show
● 045冷色配色
■ 色彩組合
▶ Immersive Tech Summit | Branding | Identity Design
▶ I CITY THINK TANK
▶ DeCordova Garden Museum Rebranding
▶ Go Cup
▶ Holystone Recruitment 2018
▶ Visual Identity of DiaTipo RS 2016
▶ Dentcare
▶ THE AMBIGUOUS PRESENT—Taiwan Tech Design Week 2017
▶ GOOD FORTUNE FACTORY
▶ The Playlist Co.
▶ Association of Hungarian Photographers, Identity & Web
● 077對比色配色
■ 色彩組合
▶ Nike Le Quartier
▶ Gamecores 8th Anniversary
▶ HOLNAP / TOMORROW—Poster Book
▶ 15th KTR Competition (Polish Creativity Festival)
▶ Varvet
▶ Personal Identity—Business Cards
▶ Prosail—Branding for Sailing Competition
▶ MAT—First Modern and Contemporary Art Auction
▶ Prólogo, café literario
▶ Land & Sea
▶ Übergood Festival
▶ H&M LOVES MUSIC—Communication Design
▶ De Young Museum Identity (Fictional)
▶ TED x Ningbo City Live
▶ Co. Means Coffee identity
▶ 25.08.68
▶ 2018 Shenzhen Design Week
▶ Budapest Central European Fashion Week Identiy
● 119互補色配色
■ 色彩組合
▶ Hardy Smoked Masterpieces
▶ BIZARRO (Poster Series)
▶ ZINEZŐ 2—Design Periodical
▶ Libera Room
▶ Recyclette
▶ Opening Ceremony of Patane Library
▶ Jeu, Sept & Femmes
▶ Season’s Greetings
▶ Ajuntament BCN—Nadal
▶ Spot Music Festival—Rebranding
▶ Glasgow International 2018
▶ MANIKURNYA
▶ Barcelona Jewish Film Festival 2017
▶ Fresh Air Festival
▶ Dom Toma
▶ Taste of the Upper West Side
▶ Un Posto A Base
● 159相近色配色
■ 色彩組合
▶ The Civic
▶ Gaia
▶ Printaly—the Art of Print
▶ Civilización 001
▶ Aftermath Catalonia in Venice
▶ Big Draw
▶ Veranda
▶ DIA D—Identity Design
▶ SPAM—festival de publicidad y debate
▶ Beyond the Scenery—2018 OCT-LOFT Public Art Exhibition
▶ Neusteller
● 185多色配色
■ 色彩組合
▶ Andorra Kids’ Film Festival
▶ Beauty Point Week
▶ Modern Recreation (ModRec)
▶ Università Vanvitelli—Brand Identity
▶ JSC: Visual Identity
▶ Skapa drömmar—forma platser
▶ Calidoscopi Cultural
▶ Maka
▶ Visual Identity for the Jewish Culture Days Berlin
▶ Looks of Tela Ann (LoTA)
▶ Motiv Winery
▶ Architects Eat
▶ Hiture Furniture—Brand Identity
▶ Women’s Music Event
▶ The Moving Point
▶ Forum Nastavnik
▶ Jake & Dinos Chapman—In the Realm of the Senseless
▶ Oxford University Press—Visual Identity
▶ TAAALKS
▶ Barcelona’s Buildings and Homes Rehabilitation Financial Aid
▶ Barcelona Jewish Film Festival 2018
▶ VERZHEN
233索引
240致謝
书名简译:色计流量密码:向全球顶尖设计人学配色,不怕提案没灵感
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