特價

Essentials of MIS(GE)(15版)

原始價格:US$80.78。目前價格:US$72.69。

【作者: Kenneth C. Laudon,Jane P. Laudon,Carol Guercio Traver】
【出版社: 華泰文化】
【出版日期: 2023-07-19】
【分類: 商業理財 | 專業管理實務】
【裝訂: 平裝】
【印刷: 全彩印刷】
【ISBN: 9781292450360】

Available on backorder 允許無庫存下單

貨號: 9781292450360 分類:

Description

Essentials of MIS(GE)(15版)

  Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying and solving key business challenges using IS and technologies. The text’s hands-on approach is designed to help you develop digital business skills and prepare you for a successful career in the MIS industry.

  The 15th Edition features several new cases across the book and integrates new examples of today’s companies using IT applications. New and expanded topics include blockchain and sustainability, the impact of the coronavirus pandemic on business uses of IS, and IS goals for Environmental, Social and Governance leadership (ESG).目錄PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
Ch 1 Business Information Systems in Your Career
Ch 2 Global E-business and Collaboration
Ch 3 Achieving Competitive Advantage with Information Systems
Ch 4 Ethical and Social Issues in Information Systems

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
Ch 5 IT Infrastructure: Hardware and Software
Ch 6 Foundations of Business Intelligence: Databases and Information Management
Ch 7 Telecommunications, the Internet, and Wireless Technology
Ch 8 Securing Information Systems

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Ch10 E-commerce: Digital Markets, Digital Goods
Ch11 Improving Decision Making and Managing Artificial Intelligence

PART VI: BUILDING AND MANAGING SYSTEMS
Ch12 Making the Business Case for Information Systems and Managing Projects
 
书名简译:Essentials of MIS(GE)(15版)

目前沒有評價。

搶先評價 “Essentials of MIS(GE)(15版)”

發佈留言必須填寫的電子郵件地址不會公開。 必填欄位標示為 *